The carpentry business is very competitive. Whether you’re expanding or just starting your carpentry business, it is important to plan carefully.
It is important to have a long-term strategic view of your marketing activities. There are plenty of carpenter jobs right now. But what about the future? To be successful in the future, you will need to have a steady flow of work.
There are many ways to expand your carpentry company, but here are some suggestions.
Are you optimistic about the future of your carpentry company?
Before we get into the suggestions, it is worth reviewing what you have built in the past. It is obvious that you need a solid foundation if your business wants to grow.
To be a successful carpenter, it is essential that you excel in what you do. This means that you must be able to deliver high-quality, on-time results, while also being reliable, flexible, professional, and trustworthy. These are the most important details that you need to remember.
- Business strategy: A simple business strategy can be drawn that will serve as your guide. You don’t need to make it more than one page, but it will help you stay on the right track.
- A basic contract. It is important to have everything in writing. A lawyer can create a basic contract. However, you need to make sure that the information is current and get signatures from clients before you begin working.
- Licences and authorizations. Your company’s legal compliance is essential. You must have the appropriate permits and licenses for carpentry work in your state.
- Commercial insurance. A Carpenters’ Insurance will be a benefit to your company. You can focus on your business knowing that you are covered in case of an unforeseeable event.
Let’s get to the marketing advice.
- Make a website
A website is not essential for the carpentry industry but can be very beneficial. It doesn’t cost a lot to have a website. You don’t have to create a multipage website. A one-pager is sufficient. It’s easy to get started with DIY website builders such as Squarespace and Wix.
These details should be included:
- Your services. If possible, include images so clients can see examples.
- Information about yourself. Information about your carpenter experience, past employers, and any credentials. A current, well-lit photograph of yourself should be attached.
- Client testimonials. Client endorsements increase your credibility and attest to your professionalism and excellence in your job.
- Contact details. These details should stand out, regardless of whether they are an email address or phone number.
- If you are looking to increase your business’ visibility through Google search, it may be worth working with a search engine optimization (SEO), specialist. They can help you create a Google-friendly, keyword-rich website.
- Social media presence
You can still expand your carpentry company without social media. While some people like to look at a business’s social media pages, others prefer not. It all depends on you and the places your potential clients can find.
If you’re into social media, Facebook can help with your development. The page can be used as a temporary website, by sharing examples of your work or responding to questions.
After creating a Facebook company page, you can advertise on Facebook if you have the money. Geo-targeting allows advertisers to target users within your local area.
- Make business directories
Did you know that 97% consumers use the internet for local business research? This means that even if your business does not have a website, you need to create listings online so that customers can find you.
Start by creating a Yelp or Google Maps listing for your business. Include all relevant details such as your company name, address, phone number, and email. Your chances of attracting new clients will increase and you’ll be more distinguishable from other carpenters in the area if your business is listed in more places.
- Buy business cards
Even in an age where everyone has access to their contact information online, business cards still hold a place. It is useful to have a business card in case a business opportunity arises. Customers can also attach magnets to their fridges with your business details. This will remind them of your business every time that they open the door. Keep a few cards and magnets around when you’re done with a project.
- Consider branded clothing and automobiles
Two goals can be achieved by including your contact information and brand on work clothes and company cars.
It gives you and your team members a polished appearance. It can also be used to advertise your company to others. This is the best example of low-cost and successful marketing.
- Keep your Instagram account up to date
Instagram is a popular social media platform that is visually appealing. Make an account and upload photos of your carpentry work. It’s a great way to showcase your talents.
To show prospective clients how efficient you are at tasks and how attentive you are to details, you can upload images of your work. You should confirm with your client that the uploading of the work is allowed.
Your account can be used for other purposes than work. It will help people get to know and build your brand. Maybe you want to share photos and instructional videos with your audience. You might also want to show your humanity by sharing funny memes or short videos in TikTok.
You can market yourself or spread the word about what you offer. Consistency is key to success on social media. Make sure to keep your account updated with new material every time you create it.
- Clarify your services.
As a carpenter, there are many work opportunities. You likely work in a niche market you created. Are you mostly involved in minor or major renovations? Or do you work in bathrooms, kitchens, cabinets, or other areas?
There are two options for expanding your carpentry company.
- By defining your expertise, you can make yourself a specialist in your field. For example, customers might refer to you as the “go to” guy for bathroom renovations.
- Offering a wider range of services could be a possibility. Advertise the fact that your skills are diverse and you can do all types of carpentry work.
- Get in touch with previous customers
It is more expensive and difficult to acquire customers. than keeping existing customers. It’s more likely that a customer will be satisfied with your services and call you again the next time they need a tradesman.
The majority of homeowners don’t remodel their homes every year. They might need maintenance on their fence once per year, new door frames every year, and stairs every year thereafter.
This allows you to keep in touch with clients to remind them about the jobs you are handling. Springtime is a great time to start a business by offering your services. Alternately you might offer to repair siding in fall to make homes ready for storms.
- Refer to references
Although asking for referrals can be daunting for business owners, it is essential. Word-of-mouth advertising is the best marketing strategy, increasing consumer trust and purchasing likelihood by up to 90%.
For word-of mouth recommendations, you can reward them with a reward. You could give them a free dinner or tablet if you get a referral that leads to a full-house remodel. You might also offer a discount for future referrals. A sincere thank-you note can be a great way to express appreciation for those who have sent you business.
You can also request positive reviews from satisfied clients via review sites like Yelp and Houzz. These websites can also offer glowing testimonials about your work and help you attract new clients.
- Learn to carpentry
Although you may be an expert in your field with top-notch skills and a great reputation, there are always new things you can do. You might consider taking professional carpenter classes if you are looking to grow your carpentry business.
There are many options available, including technical trade schools and universities for carpentry. You might also consider enrolling in a specialized course to expand your knowledge or learn about a new area of carpentry.
- Get support
Are you overwhelmed by paperwork? Do you spend too much time calling prospective clients? Maybe it’s time for an assistant or office manager. Delegating the logistics is a great way to make your time more productive so that you can focus on the practical tasks.
You might also consider adding another person to your carpentry business to help you handle any extra work. You might consider partnering with someone who is more skilled than you in order to be able to do different jobs or take on larger tasks depending on your field of work.
There are many ways to build your brand and grow your carpentry business. Let the world know who you are and what you can offer.