For online retailers, finding the best ways to engage directly with target consumers has always been a high priority — if not the main focus. Usually, this requires meticulous tracking, testing, cutting, reinvesting, testing again, scaling — you get the idea. But when there’s no human-to-human connection with a potential customer before, during, or after a sale, the most significant emotional element of a retail transaction is lost. And in an industry where this dynamic is the bread and butter of successful businesses, marketing becomes highly challenging for the average digital merchant.
Leveraging the power of omnichannel messaging and optimizing your omnichannel e-commerce strategy can fill this void, delivering explosive results that are difficult to achieve using traditional forms of marketing and advertising. Omnichannel communication is quickly becoming one of the most popular and successful ways for e-commerce business owners to reach and engage with customers.
The Importance of Omnichannel E-Commerce
Presently, finding the right ways to engage with your customers as an e-commerce seller can make or break your success. Research shows that when companies don’t use multiple channels to sell their products or services, they lose up to 30% of potential sales. Can you afford to miss out on nearly one-third of your revenue?
Brands like Mitto have also conducted research demonstrating that when e-commerce businesses deploy the proper omnichannel software and omnichannel messaging strategies, they are three times as likely to experience significant revenue growth compared to the previous year. With so many channels available for marketing, which ones mean the most for omnichannel communication?
Key Platforms for Omnichannel E-Commerce
Luckily, for most online retailers, the best channels for omnichannel communication are likely ones that they’re already using. It’s just a matter of transforming your multichannel marketing to omnichannel. Using omnichannel software like Mitto can help you integrate and optimize email, short message services, social media, chatbots, and push notifications.
Granted, each of these channels can bring moderate success by itself — but you’re still losing significant sales revenue when consumers don’t or can’t interact with you on their preferred channels. Customer A might gravitate toward SMS, while Customer B may exclusively use email. Omnichannel software and integration can help you marry these channels, creating a streamlined communication strategy that skyrockets your conversions and revenue.
Benefits of Integrating All Marketing Channels
Several benefits come from prioritizing omnichannel messaging. You’ll notice that the impact manifests itself in increased customer loyalty, higher satisfaction rates, increased revenue, and higher return on investment.
Best Practices for Implementing an Omnichannel Messaging Strategy
When it comes to deploying your omnichannel strategy, using the right approach can help you eliminate any hiccups. Consider the following tips when implementing your first campaign:
● Create Customer Profiles
Customer profiles help you gain a better understanding of your target consumer. Age group, profession, location — all of these things are vital in tailoring your brand voice to the right demographic. Profiles can help you optimize this process.
● Fully Integrate All Retail Systems
When shoppers do business with your brand, every channel you leverage must be fully integrated with the checkout process. If just one is missing, this can cause a significant downturn in your conversion rates. Ensure that everything is optimized and ready to accept payment.
● Perfect Your Social Networks
If you have a top-notch strategy, you can harness social networks as a powerful traffic source and direct customers to all of your omnichannel communication platforms. Make sure your content aligns with your brand voice, ensure that there is value in everything you post, and always highlight the customer experience.
Find the Right Omnichannel Software
If you’re hesitant about deploying your omnichannel campaign, don’t worry — nobody’s an expert at the beginning. Make use of helpful tools like Mitto to hit the ground running and get the conversion boosts that you desire.
