Are you looking for a quick and affordable way to reach thousands (or even millions) of potential customers? Google is the largest search engine in the world and something that you use often.
Google performs more than 3.5 billion searches per day. This is more than 40,000 searches per second.
Each search is an opportunity to show your business to potential clients. You can also reach customers even after they leave Google.
Google Ads is a program that allows you to do this. It was previously known as Google Adwords. Google Ads allows you to pay to have your company’s ads appear in Google searches that include keywords related to your business.
Google Ads is quite simple but not without a few nuances. You can attract new customers and increase your business by better understanding Google Ads. This page contains information that will help you get started.
How much does Google Ads cost?
Google Ads offers the greatest advantage: You can control how much you spend. There are three pricing options for Ads:
- Cost-per-click (CPC). When someone clicks on your advertisement, you pay a set amount.
- Cost-per-mille (CPM). For every 1000 impressions of your advertisement, you pay a set amount.
- Cost-per-action (CPA). Visitors pay to view a video or complete a form on your site.
You can choose the payment option that you prefer, and there is no right or wrong way. To determine which option is best for you, you may want to try all three.
Each method’s cost is determined by the bid system. Google gives your ad a Quality Score that ranges between 1 and 10. Your ad’s clarity, effectiveness and other factors will determine the score. Higher quality scores mean that you pay less for impressions and clicks. Your score will determine how much you have to pay to get your ad noticed.
You can also limit how much money you spend. You can set a limit on how much you want to spend each day, or for the total campaign budget. Google will stop running your ad after you reach the limit. You can still control your ad spend.
Types of campaigns
Google Ads is a way to place ads on Google. However, not all ads are created equal. Here are some examples of different campaigns that you can use for your ads.
Search Ads
These ads are probably the ones you are most familiar with on Google. These are the ads at the top of search results pages. These ads look the same as all other search results, but they have one important difference: the word “sponsored” is underneath them.
This means that the result is an advertisement and not an organic search. This result was paid for by someone.
Shopping Campaign
Did you ever search for a product only to see a row of images and prices at the top of the page? This is a shopping campaign.
This allows searchers to instantly see your product and then click through to the Google purchase page. This could be a good campaign option if you are selling a product that people buy quickly.
Display Campaign
Display campaigns “follow” searchers on the internet. You could have your ads appear as banners on the websites they visit. A video ad could play on youtube. Your ads may even be displayed in Gmail Inboxes
Display campaigns can be very effective as potential customers are able to view your ads multiple times in different formats.
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Video Campaign
Videos are very effective as they enable you to show your product or service and connect with potential customers. Youtube is the most popular platform for video campaigns.
Video campaigns require high quality production. Your ad may backfire if it looks cheap or unprofessional. If you decide to go this route, work with a professional video agency.
Google Ads is a great way to get your message across to the masses. You can easily get started by yourself. It may be a good idea to hire a professional agency to optimize your campaign. To start the conversation, reach out to an agency near you.
